Siamo quel che diciamo

Publisher: Meltemi
Series: Universale Meltemi
Exit date: 5 febbraio 2002
Pages: 168

The book provides a critical and historical reconstruction of copywriting and the latest trends in advertising strategy, but is above all a handbook on the best advertising writing and how to achieve it. A text that leads by the hand aspiring advertisers with exercises aimed at developing critical skills, with images of 120 of the world’s best ads and descriptions of hundreds of other campaigns, with the script and analysis of more than 60 adverts from recent years, with the reconstruction of dozens of product strategies, from the consumer good to the city, from the politician to the product that does not exist.